Prototypes and sensing journey Hogeweyk

Today (February 17th) we had another Health Innovation Lab session with 32 participants from different backgrounds. The event was hosted at Verpleeghuis Hogewey of Vivium Healthcare (website, NL).


Erik opened and welcomed us all. Health Innovation Lab now exists a couple of years, so we now have a better understanding of what it is. It’s a kind of Occupy for healthcare with actions. The general feedback we get on Health Innovation Lab sessions are:

At Health Innovation Lab, you don’t have to. We’re not in a framework and we create space to allow things to emerge that were not there before.

Feel at ease and be surprised about the things that are about to become.


Next Hein further explained how Health Innovation Lab itself emerged. Via his project at Triodos bank, he was introduced to Jan van der Greef of TNO. It was a special meeting and while talking about birds, they also found out that they both had a relationship with health(care). In the case of Hein, this was also as a patient. Furthermore they both worked with TheoryU.

In Health Innovation Lab, we found out that three things are needed:

  1. Vision
  2. Leadership
  3. Take initiatives to test our vision

The previous session with Otto Scharmer was focused on Vision, which has lead to the six perspectives of Vision 3.0. We are looking at initiatives to test, deepen and improve these six perspectives. (Feel free to submit your initiative).

Hein invited us to listen at three levels while listening to the Hogeweyk story and walking through the district:

  1. To others (guide, clients)
  2. To yourself (how do I like it here? Judgements, feelings)
  3. To that comes up (the whole, the community)


First Jeanette Spiering (director region Weesp) explained what Hogeweyk is all about. It’s a district for demented elderly, not a nursing home. Their clients are 152 people who need to live in a protective area. According to her it’s about living as independent as possible in a safe environment surrounded by people that support you, and not take over control! It’s an integration of living, well-being and healthcare.

Next, her colleague Yvonne van Amerongen explained how the district emerged. In traditional nursing home, people are almost randomly put together to live together. This however does not always match. At Hogewey that group people based on their lifestyle. In doing so, people can continue living the life that they are used to. In total 7 lifestyles have been defined:

  1. urban group = pleasant urban metropolitan area, outgoing
  2. domestic group = living mostly indoors
  3. cultural group = interested in others and try new things
  4. christian group = austere life, faith as a guide for life
  5. Gooise group = manners important, after dinner, Sir / Madam, You
  6. Craft group = lived in their own business, professional pride, rhythm
  7. Indonesian group = food important, work positions, spiritualism

Finally Jan Vermink explained some more about the district itself. There are 23 houses. People stay on average 2 to 2,5 years at Hogewey and people are not bedridden. You might wonder, what happens after these 2,5 years? Well, there is no next station….people die here.

Next we walked through the district in three separate groups. Please have a look at the video (in Dutch) below made by Wim for an impression.

After the guided tour, we reflected on what we had just seen:

  1. What struck you?
  2. What did you notice about yourself when walking through the district
  3. If Hogewey was a living creature, what would it look like? how would it feel? what does it say?
  4. What makes it work!

My personal take is that it is very much orchestrated and at the same time very real and authentic environment. It’s very special to see people who are towards the end of their lifetime, but it does not feel like that. When walking through the district you don’t get the impression that the people are ill.


After the guided tour, Eric explained the S-curves we go through to move from the old system into the new system. We are looking at the dots, examples already showing something of the new world.

Sometimes small, sometimes big, but always inspiring. The next session on the 11th and 12th of April will also partly be about initiatives and prototypes as we call them.

Please let us know if you see some of those inspiring examples and would want to present is using a poster presentation.



Hans Kerkkamp

Bas de Cock

Arno Rutte

Furthermore Christina explained about the Summer School initiative that emerged at the previous session in November.

They all had a questions and we split up into small groups to discuss it further and help them.

We closed the day with a summary of what the next session on April 11th and 12th will be about and had some drinks.

Hope to see you on the 11th of April!

Best regards,

Lars Rengersen

4 Responses to Prototypes and sensing journey Hogeweyk

  1. hein February 24, 2012 at 2:32 pm #

    Don’t forget to watch the video that Wim has made. Hogeweyk is a great example of a new form of Healthcare. During the day we only met humans. No patients to be seen…

  2. Jouk van Dam February 24, 2012 at 2:58 pm #


    Wat een geweldig verslag en super foto’s. Een feestje om het op deze manier mee te beleven.

    hartelijke groet

  3. hein February 26, 2012 at 9:10 pm #

    Barbara Kerstens heeft haar prototype aangemeld dat bijdraagt aan de kwaliteit van leven. Zij ontwikkelde het samen met Duinlust waar UNOO kantoor houdt

  4. Stijn Tilanus February 27, 2012 at 12:23 pm #

    Hi Lars,
    leuk verslag van een inspirerende dag! Mooie AV/tekst combi geeft goede impressie – suggestie: quotes van deelnemers opnemen? Evt engelse voice-over maken?
    hg, Stijn

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